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Life is good, JM Smucker partner to launch coffee line in North America

DBR Staff Writer Published 02 May 2013

The Life is good, a US-based apparel and accessories wholesaler, retailer and lifestyle brand, has partnered with The JM Smucker to venture into coffee business with a new line of coffee throughout North America.

Life is good coffee line includes Light Hearted - a light roast ground coffee, Happy Medium - a medium roast ground coffee, Dark & Daring - a dark roast ground coffee, S'more to Love - a s'more flavored ground coffee, and Banana Bread Bliss - a banana bread flavored ground coffee.

This new line will be available to retailers across North America in late summer 2013. The company claims that the coffee line is UTZ Certified.

Life is good chief executive optimist Bert Jacobs said: "Through our new line of coffee with Smucker's we'll be able to spread the power of optimism and help kids in need."

The JM Smucker US retail coffee president Mark Smucker said: "We are excited about our partnership with Life is good, which will provide another premium coffee brand option for our consumers."

JM Smucker is a marketer and manufacturer of several products including retail packaged coffee, sweetened condensed milk, and health and natural foods beverages in North America.